- Combine business and marketing skills with computer-based design expertise
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Design and Marketing)
Award abbreviation: BA/BBus
QTAC code: 016101
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB303
CRICOS code: 057532A. Only a full-time option is available to international students on a Student Visa.
Learn how to develop a marketing strategy and then execute the strategy using visual communication techniques.
In this program you combine a major in computer-based design with a major in marketing. In computer-based design, you choose from three streams of study: graphic design, e-media design, and 3D design. You gain creative, conceptual and technical skills for a well-rounded career base and are able to develop a professional quality portfolio. In the marketing component, you learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential.
Career opportunities
Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 16 courses from the School of Business, and 2 core courses.
- Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including core courses.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105.
- When enrolling, refer to the Study Plan.
Core courses
Select 2 core courses from:
COR109
COR110
COR111
School of Communication
Introductory courses
4 required courses:
DES101 Elements of Design
DES104 Art, Design and Digital Culture
DES105 Design Methods
DES106 Design in Application
Advanced Courses
10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design:
DES211 Visual Identity
DES212 Visual Communication and Culture
DES213
DES214
DES215
DES216
e-Media:
DES221 Introduction to Interactive Media
DES222 Responsive Design and Technology
DES223
DES224
DES225
DES226
3D Design:
DES231 Animation Principles, Process and Production
DES232 Visualisation and Sonification
DES233
DES234
DES235
DES236
School of Business
Introductory courses
7 required courses:
BUS101 Exploring Business Research
BUS102 Economics for Business
BUS103
BUS104 Discovering Management
BUS105 Marketing Essentials
BUS106 Accounting for Business
BUS108 Information Systems in Organisations
Advanced courses
9 required courses:
BUS211 Strategic Management
BUS320 Business, Governance and Society
BUS301
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG221 Sports Marketing
MKG321
CMN251(which will be recognised as a component of the Marketing major in lieu of IBS310 International Marketing)
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Design and Marketing) Study Plan is for students commencing in the current semester.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 The Child Client | |||
| COR110 Communication and Thought | |||
| COR111 Caring for Child, Youth and Family |
Required introductory courses (11)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Research Foundations | |||
| BUS102 Introductory Bioscience | |||
| BUS103 Practice Foundations | |||
| BUS104 Health, Culture and Society | |||
| BUS105 Communication and Thought | |||
| BUS106 Innovation, Creativity and Entrepreneurship | |||
| BUS108 Environment, Technology and Sustainability | |||
| DES101 Applied Research Methods | |||
| DES104 Economics for Business | |||
| DES105 Business Law and Ethics | |||
| DES106 Management and Organisational Behaviour |
Please note: Students must commence the advanced design courses in Semester 1, following the successful completion of DES105.
Required advanced courses (9)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS211 Marketing Theory and Practice | |||
| BUS320 Accounting for Business | |||
| BUS301 Introduction to Informatics | |||
| CMN251 Visual Literacy: Design Principles and Practice | |||
| MKG210 Visual Worlds: An Introduction to Art and Design History | |||
| MKG211 Introduction to Design | |||
| MKG220 Typography | |||
| MKG221 Strategic Management | |||
| MKG321 Corporate Governance and Social Responsibility |
Please note: CMN251 will be recognised as a component of the Marketing major in lieu of IBS310 International Marketing.
Required advanced courses (10)
Select 6 Advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design
| Course | Semester of offer | Units | Requisites | |
|---|---|---|---|---|
| DES211 Advanced Research Methods | ||||
| DES212 International Communication | ||||
| DES213 Consumer Behaviour | ||||
| DES214 Services Marketing | ||||
| DES215 Marketing Communication | ||||
| DES216 |
e-Media
| Course | Semester of offer | Units | Requisites | |
|---|---|---|---|---|
| DES221 Introduction to Interactive Media |
| 12 | ||
| DES222 Responsive Design and Technology |
| 12 | Pre: DES221 or (CSC100 and ENG103) | |
| DES223 | ||||
| DES224 | ||||
| DES225 | ||||
| DES226 |
3D Design
| Course | Semester of offer | Units | Requisites | |
|---|---|---|---|---|
| DES231 Animation Principles, Process and Production |
| 12 | ||
| DES232 Visualisation and Sonification |
| 12 | ||
| DES233 | ||||
| DES234 | ||||
| DES235 | ||||
| DES236 |