Strategic management is a whole of firm approach. This course challenges you to see the whole business on a journey to success. The goal of long-term competitive advantage and business success is what it's all about. You will learn the language and concepts that will help you to understand the process, and the frameworks and models that will enable you to put plans into action. As organisations face increasing uncertain environments and more complex problems, professionals must think strategically and dare to be different. This course will help you to think critically and creatively, to assess a firm’s situation, and to formulate, implement and assess strategies to ensure firm’s success.
Course detail
- Prerequisite
- BUS104
- Semester of offer Subject to change
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- Sunshine Coast: Semester 2
- Moreton Bay: Semester 2
- Online: Semester 2
- Units
- 12.00
- EFTSL
- 0.125
- Student contribution band
- Band 4B
- Tuition fee
- 1.4B: Accounting, Business, Law, Economics, Management
- Census date
- Academic Calendar
- Class timetable
- View class timetables for this course
Course outline
BUS211 Course Outline Semester 2, 2021 (PDF 86KB)
Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.