Organisations face increasing environmental uncertainty with shortening product and technology life cycles and increasing competition. Managers need to develop an understanding of their organisation’s industry structure, external environment as well as its internal strengths and weaknesses. It is also important that managers are able to think creatively in formulating and implementing their strategies to ensure their organisation’s success in its industry. This course, therefore, focuses on providing future managers with relevant strategic management concepts to advance their skills and abilities so that they can contribute towards an organisation’s competitive advantage.
Course detail
- Prerequisite
- BUS104
- Semester of offer Subject to change
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- Sunshine Coast: Semester 2
- Caboolture: Semester 2
- Fraser Coast: Semester 2
- Gympie: Semester 2
- South Bank: Semester 2
- Units
- 12.00
- EFTSL
- 0.125
- Student contribution band
- Band 3
- Tuition fee
- Law, Accounting, Administration, Economics, Commerce:
- Census date
- Academic Calendar
- Class timetable
- View class timetables for this course
Course outline
BUS211 Course Outline Semester 2, 2019 (PDF 302KB)
Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.