Social Media | UniSC | University of the Sunshine Coast, Queensland, Australia

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Social MediaMajorMinor

If you are excited by the latest updates in digital media and passionate about communication, consider a career in social media. Social media proficiency is a desirable skill in modern business and your studies will prepare you with the digital skills necessary for a flexible career in business or communications.

This dynamic major will equip you with a variety of multi-disciplinary talents, bringing together core elements from marketing, advertising and journalism.

You will be mentored by award-winning academics with a focus on hands-on professional experience and learn how to create and manage content across multiple platforms, including how to overcome ethical and legal complications.

Take advantage of the opportunity to work with real-world clients and graduate with a portfolio of professional work to present to prospective employers.

Major (8)

For a major in Social Media students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Marketing Essentials
  • Sunshine Coast: Semester 1, Semester 2
  • Moreton Bay: Semester 1, Semester 2
  • Caboolture: Semester 1
  • Fraser Coast: Semester 1
  • Online: Semester 1, Semester 2
12 
CMN120 Introduction to Contemporary Global Media and Communication
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12 
CMN204 Social Media: Content Curation and Creation
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12 
CMN208 Issues in Social Media
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12 
CMN226 Creative and Interactive Advertising
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12 
CMN276 Social Media Communication
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12 
CMN308 Social Media: Monitoring and Measurement
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12 
CMN309 Transmedia Storytelling Campaigns
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12 

*Available to be studied online

Minor (4)

For a minor in Social Media students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Marketing Essentials
  • Sunshine Coast: Semester 1, Semester 2
  • Moreton Bay: Semester 1, Semester 2
  • Caboolture: Semester 1
  • Fraser Coast: Semester 1
  • Online: Semester 1, Semester 2
12 
CMN204 Social Media: Content Curation and Creation
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12 
CMN276 Social Media Communication
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
12 
CMN308 Social Media: Monitoring and Measurement
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
12 

*Available to be studied online