This course explores transmedia storytelling theory and its practical application in a campaign context. Transmedia storytelling involves three main components. Firstly, an overarching story is told using a range of social media and traditional communication channels. Next, each channel adds something unique to the overall story. Finally, the audience contributes to the overarching story primarily through social media. This course will thoroughly explore each component of transmedia storytelling in terms of its theoretical basis and practical application and how to bring the components together to develop a transmedia storytelling campaign and content for a real client.
- Semester of offer Subject to change
- Sunshine Coast: Semester 2
- Moreton Bay: Semester 2
- Online: Semester 2
- Student contribution band
- Band 4E
- Tuition fee
- 1.4E: AV Studies, Journalism, Written Comm, Comm and Media nec
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Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.