CMN226 Creative and Interactive Advertising - University of the Sunshine Coast, Queensland, Australia

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CMN226 Creative and Interactive Advertising

This course explores what makes advertising effective in both traditional and online formats. With an emphasis on behaviour change communication, and drawing on insights from consumer psychology and other fields, the course explores the science and craft of creative production processes for advertising across different media. Workshops focus on wrangling text and pictures and honing core copywriting creative skills, culminating in the creation of a multi-channel advertising campaign.

Course detail

Semester of offer Subject to change
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Online: Semester 1
Student contribution band
Band 4E
Tuition fee
1.4E: AV Studies, Journalism, Written Comm, Comm and Media nec
Census date
Academic Calendar
Class timetable
View class timetables for this course

Course outline

CMN226 Course Outline Semester 1, 2021 (PDF 78KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.