With the prevalence of social media use, monitoring and measurement is now a necessary skill for organisations and businesses to improve their social media performance and protect organisational reputation. This course explores the theoretical basis and its practical application regarding the monitoring and measurement of social media activity. It will expose students to the various tools, techniques and metrics available to undertake these tasks. This course will also impart the knowledge and skills required for students to develop relevant frameworks of applicable social media monitoring and measurement methods for a range of organisations and businesses.
- Semester of offer Subject to change
- Sunshine Coast: Semester 2
- Online: Semester 2
- Student contribution band
- Band 4E
- Tuition fee
- 1.4E: AV Studies, Journalism, Written Comm, Comm and Media nec
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- Class timetable
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Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.