CMN308 Social Media: Monitoring and Measurement - University of the Sunshine Coast, Queensland, Australia

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CMN308 Social Media: Monitoring and Measurement

With the prevalence of social media use, monitoring and measurement is now a necessary skill for organisations and businesses to improve their social media performance and protect organisational reputation. This course explores the theoretical basis and its practical application regarding the monitoring and measurement of social media activity. It will expose students to the various tools, techniques and metrics available to undertake these tasks. This course will also impart the knowledge and skills required for students to develop relevant frameworks of applicable social media monitoring and measurement methods for a range of organisations and businesses.

Course detail

Semester of offer Subject to change
  • Sunshine Coast: Semester 2
Units
12.00
EFTSL
0.125
Student contribution band
Band 1
Tuition fee
Clinical Psych, Foreign Languages, Visual & Performing Arts:
Census date
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Class timetable
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Course outline

CMN308 Course Outline Semester 2, 2020 (PDF 249KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.