- Combine business and marketing expertise with technical skills in communications and journalism
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Marketing Communication)
Award abbreviation: BA/BBus
QTAC code: 016401
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.
Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.
This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Dr Heather Pavitt
Tel: +61 7 5459 4837
Email: HPavitt@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 30 required courses from the Faculty of Arts and Business, and 2 core courses.
- Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including core courses.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Core courses
Select 2 core courses from:
COR109
COR110
COR111
School of Communication
Introductory courses
5 required courses
CMN102
CMN120 Introduction to Contemporary Global Media and Communication
CMN130 News and Reporting
CMN140 Introduction to Creative Advertising
INT140
Advanced courses
8 required courses
CMN213 Editing for Professionals
CMN216
CMN226 Creative and Interactive Advertising
CMN231 Communication Campaign Planning
CMN235
CMN243
CMN248
CMN251
PLUS select 1 course from:
CMN218
CMN229
PLUS select 1 course from:
CMN218
CMN224 Advertising Campaigns
CMN228 Media Law and Ethics
CMN229
CMN237 Online Journalism
School of Business
Introductory courses
7 required courses
BUS101 Exploring Business Research
BUS102 Economics for Business
BUS103
BUS104 Discovering Management
BUS105 Marketing Essentials
BUS106 Accounting for Business
BUS108 Information Systems in Organisations
Advanced courses
8 required courses
BUS211 Strategic Management
BUS301
BUS320 Business, Governance and Society
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG221 Sports Marketing
MKG321
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Marketing Communication) Study Plan is for students commencing in the current semester.
Year 1
- One (1) core course
- Seven (7) required introductory level courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Sport and Event Marketing | |||
| COR110 Crisis and Issues Management | |||
| COR111 Advertising Campaigns |
Required courses (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS103 International Communication | |||
| BUS104 Public Relations Events Project | |||
| BUS105 Internship/Research Project (Professional Communication) | |||
| CMN120 Consumer Behaviour | |||
| CMN130 Communication and Thought | |||
| CMN140 Innovation, Creativity and Entrepreneurship | |||
| INT140 Environment, Technology and Sustainability |
Year 2
- One (1) core course
- Seven (7) required courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Business Law and Ethics | |||
| COR110 Management and Organisational Behaviour | |||
| COR111 Marketing Theory and Practice |
Required courses (6)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Public Relations Strategies and Tactics | |||
| BUS108 Introduction to Journalism | |||
| CMN102 Introduction to Creative Advertising | |||
| CMN231 An Introduction to Australian Politics: The Makings of a Republic? | |||
| CMN248 Communication and Thought | |||
| MKG210 Innovation, Creativity and Entrepreneurship |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN218 Environment, Technology and Sustainability | |||
| CMN229 Applied Research Methods |
Year 3
- Eight (8) required courses
Required courses (8)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS102 Introduction to Informatics | |||
| BUS106 Communication Theory and Practice | |||
| BUS301 Communication Campaign Planning | |||
| CMN216 Creative Advertising | |||
| CMN213 Consumer Behaviour | |||
| MKG211 Media and Community Relations | |||
| MKG220 Media and Promotion: Tourism and Hospitality | |||
| MKG221 Economics for Business |
Year 4
- Eight (8) required courses
Required courses (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS211 Accounting for Business | |||
| BUS320 Business Analytics 2 | |||
| CMN235 Risk, Crisis and Issues Management | |||
| CMN226 Editing for Professionals | |||
| CMN243 Services Marketing | |||
| CMN251 Marketing Communication | |||
| MKG321 Sports Marketing |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites | |
|---|---|---|---|---|
| CMN218 Strategic Management | ||||
| CMN224 Advertising Campaigns |
| 12 | ||
| CMN228 Media Law and Ethics |
| 12 | ||
| CMN229 | ||||
| CMN237 Online Journalism |
| 12 |