- Combine business and marketing expertise with technical skills in communications and journalism
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Marketing Communication)
Award abbreviation: BA/BBus
QTAC code: 016401
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.
Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.
This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Dr Heather Pavitt
Tel: +61 7 5459 4837
Email: HPavitt@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 30 required courses from the Faculty of Arts and Business, and 2 core courses.
- Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the [TabLink top Study Plan]Study Plan.
Core courses
Select 2 core courses from:
COR109
COR110
COR111
School of Communication
Introductory courses
5 required courses
CMN102
CMN120 Introduction to Contemporary Global Media and Communication
CMN130 News and Reporting
CMN140 Introduction to Creative Advertising
INT140
Advanced courses
8 required courses
CMN213 Editing for Professionals
CMN216
CMN226 Creative and Interactive Advertising
CMN231 Communication Campaign Planning
CMN235
CMN243
CMN248
CMN251
PLUS select 1 course from:
CMN218
CMN229
PLUS select 1 course from:
CMN218
CMN224 Advertising Campaigns
CMN228 Media Law and Ethics
CMN229
CMN237 Online Journalism
School of Business
Introductory courses
7 required courses
BUS101 Exploring Business Research
BUS102 Economics for Business
BUS103
BUS104 Discovering Management
BUS105 Marketing Essentials
BUS106 Accounting for Business
BUS108 Information Systems in Organisations
Advanced courses
8 required courses
BUS211 Strategic Management
BUS301
BUS320 Business, Governance and Society
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG221 Sports Marketing
MKG321
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Marketing Communication) Study Plan is for students commencing in the current semester.
Year 1
- One (1) core course
- Seven (7) required introductory level courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Entrepreneurship | |||
| COR110 Informatics for Managers | |||
| COR111 Business Law |
Required courses (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS103 Corporate Governance | |||
| BUS104 | |||
| BUS105 | |||
| CMN120 | |||
| CMN130 | |||
| CMN140 | |||
| INT140 |
Year 2
- One (1) core course
- Seven (7) required courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Challenges to Mental Health | |||
| COR110 Research Foundations | |||
| COR111 Caring for Child, Youth and Family |
Required courses (6)
| Course | Semester of offer | Units | Requisites | |
|---|---|---|---|---|
| BUS101 Health Law and Ethics | ||||
| BUS108 Palliative, Rehabilitation and Continuing Care | ||||
| CMN102 Life Crisis - Translating Theory Into Caring Practice | ||||
| CMN231 Communication Campaign Planning |
| 12 | ||
| CMN248 | ||||
| MKG210 Consumer Behaviour |
| 12 | Pre: BUS105 |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites | |
|---|---|---|---|---|
| CMN218 | ||||
| CMN229 |
Year 3
- Eight (8) required courses
Required courses (8)
| Course | Semester of offer | Units | Requisites | |
|---|---|---|---|---|
| BUS102 Economics for Business |
| 12 | ||
| BUS106 Accounting for Business |
| 12 | ||
| BUS301 | ||||
| CMN216 | ||||
| CMN213 Editing for Professionals |
| 12 | ||
| MKG211 Services Marketing |
| 12 | Pre: BUS105 | |
| MKG220 Marketing Communication |
| 12 | Pre: BUS105 | |
| MKG221 Sports Marketing |
| 12 | Pre: BUS105 |
Year 4
- Eight (8) required courses
Required courses (7)
| Course | Semester of offer | Units | Requisites | |
|---|---|---|---|---|
| BUS211 Strategic Management |
| 12 | Pre: BUS104 | |
| BUS320 Business, Governance and Society |
| 12 | Pre: Completed 144 units in undergraduate business courses | |
| CMN235 | ||||
| CMN226 Creative and Interactive Advertising |
| 12 | ||
| CMN243 | ||||
| CMN251 | ||||
| MKG321 |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites | |
|---|---|---|---|---|
| CMN218 | ||||
| CMN224 Advertising Campaigns |
| 12 | ||
| CMN228 Media Law and Ethics |
| 12 | ||
| CMN229 | ||||
| CMN237 Online Journalism |
| 12 |