Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. UniSC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Meet Cat Kitney, Bachelor of Business graduate, Head of Community at Young Change Agents, a not-for-profit social enterprise that helps young people develop enterprise skills.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Public Health Project
CMN204 Animal Form, Function and Evolution
MKG210 Marine Vertebrates: Sharks, Seabirds, Fish, Turtles and Whales
MKG211 Biodiversity and Ecology
MKG220 Science Research Methods
MKG221 Animal Ecology Field Course
MKG300 Endangered Animals and their Conservation
MKG322 Discovering Science

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Communication and Thought
MKG210 Human Development and Learning
MKG211 Foundations of Literacy and Numeracy
MKG220 Professional Experience: The role of the teacher

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Integrating ICTs into Learning
MKG701 Professional Experience: Connecting with Learning and Teaching

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Teaching Mathematics in the Early Years
BUS704 Teaching English: Curriculum and Pedagogy
BUS705 Science Teaching in the Early Years
MGT701 Teaching Arts in the Early Years
MGT703 Investigating the World Around Us