Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Meet Cat Kitney, Bachelor of Business graduate, Head of Community at Young Change Agents, a not-for-profit social enterprise that helps young people develop enterprise skills.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Property A
CMN204 Property B
MKG210 Constitutional Law
MKG211 Equity & Trusts
MKG220 Corporations Law
MKG221 Civil Procedure
MKG300 Administrative Law
MKG322 Professional Conduct

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Evidence
MKG210 Regulation
MKG211 Commercial Law
MKG220 Children & the Law

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Law Professional Practice
MKG701 Competition and Consumer Law

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Advocacy
BUS704 Elder Law and Succession
BUS705 Intellectual Property
MGT701 Legal Internship
MGT703 Sports Law