Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Chemistry
CMN204 Science Research Methods
MKG210 Environment and Health
MKG211 Biodiversity and Ecology
MKG220 Environment, Technology and Sustainability
MKG221 Foundations of Sustainability
MKG300 Measuring Sustainability
MKG322 Introduction to Mathematics

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Mathematics Foundations
MKG210 Communicating Sustainability
MKG211 Terrestrial Vertebrate Diversity and Ecology
MKG220 Environmental Health Risk Management

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Regional Transformation: political and economic geographies
MKG701 Tourism, Sport and Leisure Policy and Planning

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Sustainable Tourism, Leisure and Event Management
BUS704 Communication and Thought
BUS705 Business Analytics
MGT701 Accounting for Business
MGT703 Introduction to Informatics