Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Meet Cat Kitney, Bachelor of Business graduate, Head of Community at Young Change Agents, a not-for-profit social enterprise that helps young people develop enterprise skills.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Anatomy and Physiology for Exercise
CMN204 Leading Groups in Outdoor Environments
MKG210 Active Lifestyle Nutrition
MKG211 Motor Control and Learning
MKG220 Outdoor Environmental Expeditions
MKG221 Advanced Sports Nutrition
MKG300 Leading Coastal Environmental Studies
MKG322 Communication and Thought

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Professional Experience: Orientation to the Profession
MKG210 Introduction to Aboriginal and Torres Strait Islander Education
MKG211 Heritage: Australian and Global Contexts
MKG220 Talking History: Memory and the Past

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Nationalism and Identity in the 20th Century: Themes and Tensions
MKG701 Teaching Senior Secondary Geography

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Teaching Senior Secondary History
BUS704 Heritage: Australian and Global Contexts
BUS705 Talking History: Memory and the Past
MGT701 Nationalism and Identity in the 20th Century: Themes and Tensions
MGT703 Individual Learner Needs