Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Constitutional Law
CMN204 Equity & Trusts
MKG210 Corporations and Partnership Law
MKG211 Civil Procedure
MKG220 Administrative Law
MKG221 Professional Conduct
MKG300 Evidence
MKG322 Regulation

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Family Law
MKG210 Employment Law
MKG211 Commercial Law
MKG220 Succession

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Health Law
MKG701 Children & the Law

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Law Clinic
BUS704 Competition Law
BUS705 Building & Construction Law
MGT701 Mining & Resources Law
MGT703 Indigenous Legal Issues