- Combine business and marketing skills with computer-based design expertise
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Design and Marketing)
Award abbreviation: BA/BBus
QTAC code: 016101
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB303
CRICOS code: 057532A. Only a full-time option is available to international students on a Student Visa.
Learn how to develop a marketing strategy and then execute the strategy using visual communication techniques.
In this program you combine a major in computer-based design with a major in marketing. In computer-based design, you choose from three streams of study: graphic design, e-media design, and 3D design. You gain creative, conceptual and technical skills for a well-rounded career base and are able to develop a professional quality portfolio. In the marketing component, you learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential.
Career opportunities
Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 16 courses from the School of Business, and 2 core courses.
- Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
- When enrolling, refer to the [TabLink top Study Plan]Study Plan.
Core courses
Select 2 core courses from:
COR109
COR110 e-Media B
COR111 e-Media C*
School of Communication
Introductory courses
4 required courses:
DES101 e-Media D
DES104 e-media E - Internship/Professional Project
DES105 e-Media F - Professional Portfolio
DES106 3D Design A
Advanced Courses
10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design:
DES211 3D Design B
DES212 3D Design C
DES213 3D Design D
DES214 3D Design E - Internship/Professional Project
DES215 3D Design F - Professional Portfolio
DES216 Communication and Thought
e-Media:
DES221 Innovation, Creativity and Entrepreneurship
DES222 Environment, Technology and Sustainability
DES223 Visual Literacy: Design Principles and Practice
DES224 Visual Worlds: An Introduction to Art and Design History
DES225 Introduction to Design
DES226 Typography
3D Design:
DES231 Graphic Design A
DES232 Graphic Design B
DES233 Graphic Design C
DES234 Graphic Design D
DES235 Graphic Design E - Internship/Professional Project
DES236 Graphic Design F - Professional Portfolio
School of Business
Introductory courses
7 required courses:
BUS101 e-Media A
BUS102 e-Media B
BUS103 e-Media C
BUS104 e-Media D
BUS105 e-media E - Internship/Professional Project
BUS106 e-Media F - Professional Portfolio
BUS108 3D Design A
Advanced courses
9 required courses:
BUS211 3D Design B
BUS320 3D Design C
BUS301 3D Design D
MKG210 3D Design E - Internship/Professional Project
MKG211 3D Design F - Professional Portfolio
MKG220 Applied Research Methods
MKG221 Economics for Business
MKG321 Business Law and Ethics
CMN251 Management and Organisational Behaviour(which will be recognised as a component of the Marketing major in lieu of IBS310 Marketing Theory and Practice)
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Design and Marketing) Study Plan is for students commencing in the current semester.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 History of Australian popular culture: The Twentieth Century and Beyond | |||
| COR110 Talking History: Memory and the Past | |||
| COR111 20th Century and Beyond: A History |
Required introductory courses (11)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 International Politics: An Australian Perspective | |||
| BUS102 International Relations: Theory and Practice | |||
| BUS103 International Security | |||
| BUS104 Politics and Security in East Asia | |||
| BUS105 Foundations of Criminology | |||
| BUS106 International Justice and Human Rights | |||
| BUS108 | |||
| DES101 Introduction to Sociology: Society, Culture and Change | |||
| DES104 Introduction to Indigenous Australia | |||
| DES105 Communication and Thought | |||
| DES106 Innovation, Creativity and Entrepreneurship |
Please note: Students must commence the advanced design courses in Semester 1, following the successful completion of DES105.
Required advanced courses (9)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS211 Environment, Technology and Sustainability | |||
| BUS320 Applied Research Methods | |||
| BUS301 Economics for Business | |||
| CMN251 Business Law and Ethics | |||
| MKG210 Management and Organisational Behaviour | |||
| MKG211 Marketing Theory and Practice | |||
| MKG220 Accounting for Business | |||
| MKG221 Introduction to Informatics | |||
| MKG321 Visual Literacy: Design Principles and Practice |
Please note: CMN251 will be recognised as a component of the Marketing major in lieu of IBS310 International Marketing.
Required advanced courses (10)
Select 6 Advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES211 Visual Worlds: An Introduction to Art and Design History | |||
| DES212 Introduction to Design | |||
| DES213 Typography | |||
| DES214 Strategic Management | |||
| DES215 Corporate Governance and Social Responsibility | |||
| DES216 Advanced Research Methods |
e-Media
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES221 International Communication | |||
| DES222 Consumer Behaviour | |||
| DES223 Services Marketing | |||
| DES224 Marketing Communication | |||
| DES225 Sport and Event Marketing | |||
| DES226 Marketing Research Project |
3D Design
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES231 Graphic Design A | |||
| DES232 Graphic Design B | |||
| DES233 Graphic Design C | |||
| DES234 Graphic Design D | |||
| DES235 Graphic Design E* | |||
| DES236 Graphic Design Portfolio |