TSM315 Running Meetings, Incentives, Conventions and Exhibitions (M.I.C.E) industry events - University of the Sunshine Coast, Queensland, Australia

Accessibility links

TSM315 Running Meetings, Incentives, Conventions and Exhibitions (M.I.C.E) industry events

The Meetings, Incentives, Conventions and Exhibitions industry continues to grow globally with significant contributions in economic and non-economic terms. The course takes a global perspective of case studies & guest speakers from various sectors (PCO’s, promoters, venues and resort/convention providers etc.) to provide a contemporary & cultural context for examining best practice in planning & activation of MICE. The course provides a succinct overview of the major stakeholders in MICE & what fuels their interest & efforts in terms of realising ROI and giving back to communities.

Course detail

Semester of offer Subject to change
  • Sunshine Coast: Semester 1, Semester 2
  • Moreton Bay: Semester 1
  • Online: Semester 1
Units
12.00
EFTSL
0.125
Student contribution band
Band 4B
Tuition fee
1.4B: Accounting, Business, Law, Economics, Management
Census date
Academic Calendar
Class timetable
View class timetables for this course

Course outline

TSM315 Course Outline Semester 1, 2021 (PDF 84KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.