The Meetings, Incentives, Conventions and Exhibitions industry continues to grow globally with significant contributions in economic and non-economic terms. The course takes a global perspective of case studies & guest speakers from various sectors (PCO’s, promoters, venues and resort/convention providers etc.) to provide a contemporary & cultural context for examining best practice in planning & activation of MICE. The course provides a succinct overview of the major stakeholders in MICE & what fuels their interest & efforts in terms of realising ROI and giving back to communities.
- Semester of offer Subject to change
- Sunshine Coast: Semester 1, Semester 2
- Moreton Bay: Semester 1
- Online: Semester 1
- Student contribution band
- Band 4B
- Tuition fee
- 1.4B: Accounting, Business, Law, Economics, Management
- Census date
- Academic Calendar
- Class timetable
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Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.