MKG300 Marketing for Social Change - University of the Sunshine Coast, Queensland, Australia

Accessibility links

MKG300 Marketing for Social Change

Marketing can be used to tackle wicked social problems such as smoking, gambling, obesity and mental health. In this course, we explore a range of wicked social problems and develop marketing strategies and tactics to bring about positive behaviour changes that benefit individuals, communities and society. This course provides you with the opportunity to apply traditional marketing tools to non-traditional contexts, with a focus on issues associated with global wellbeing and the endeavours of non-profit organisations

Course detail

Prerequisite
BUS105
Antirequisite
MKG222
Semester of offer Subject to change
  • Sunshine Coast: Semester 2
  • Moreton Bay: Semester 2
  • Online: Semester 2
Units
12.00
EFTSL
0.125
Student contribution band
Band 4B
Tuition fee
1.4B: Accounting, Business, Law, Economics, Management
Census date
Academic Calendar
Class timetable
View class timetables for this course

Course outline

The outline for this course is currently unavailable.