Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Business Law and Ethics
MKG210 Corporate Governance and Social Responsibility
MKG211 Communication and Thought
MKG220 Accounting Principles
MKG221 Introduction to Informatics
MKG222 Financial Accounting
MKG322 Law of Business Associations
MKG324 Company Accounting

*Available to be studied online

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Management Accounting
MKG210 Business Finance
MKG211 Taxation Law and Practice
MKG220 Introduction to Financial Planning

*Available to be studied online

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Retirement and Superannuation
MKG701 Risk Management

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Investment Analysis
BUS704 Tax and Estate Planning
BUS705 Financial Plan Construction
MGT701 Communication and Thought
MGT703 Introductory Bioscience