Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

Accessibility links

This page was archived on 14 July 2020 and is no longer updated.

Search

Pro tip: To search, just start typing - at any time, on any page.

Searching {{ model.searchType }} for returned no results.

News

More news

Staff

More

Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Building Studies 1
MKG210 Property and Asset Management
MKG211 Introduction to Tourism, Leisure and Events
MKG220 Tourism, Leisure and Special Interests
MKG221 Technology and Innovation in Tourism, Leisure and Events
MKG222 Business Events
MKG322 Creativity and Communication
MKG324 Introduction to the Creative Industries

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Introduction to Media and Communication Industries
MKG210 Playing with Words : an Introduction to Creative Writing Craft
MKG211 Public Relations: Contemporary Perspectives
MKG220 Introduction to Journalism

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Social Media: Content Curation and Creation
MGT703 Editing for the Communications Professional
MKG701 Media Publishing: Law & Ethics
MKG721 Communication and Thought
MGT737 Introduction to Criminology
MGT704 Criminal Profiling
MGT735 Diversity, Crime and Justice