Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Introduction to Sport and Exercise Science
IBS310 Active Lifestyle Nutrition
MKG210 Motor Control and Learning
MKG211 Leading Groups in Outdoor Environments
MKG220 Outdoor Environmental Expeditions
MKG222 Leading Coastal Environmental Studies
MKG322 Advanced Sports Nutrition
MKG324 Coastal Geomorphology

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Indigenous Peoples and the Environment
MKG210 Accounting Principles
MKG211 Marketing Essentials
MKG220 Introduction to Psychology B

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Economics for Business
MGT703 Discovering Management
MKG701 Introduction to Psychology A
MKG721 Research Methods and Analysis 1
MGT737 Social Psychology
MGT704 Motivation and Emotion
MGT735 Interpersonal and Group Skills