Bachelor of Business (Marketing) Study Plan - Pathway 1 | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Business (Marketing) Study Plan - Pathway 1

Pathway 1 - Marketing Research Major

Year 1
  • Two (2) core courses:
    • One core course should be studied in your first semester and one in your second semester
  • Six (6) required introductory (100 level) courses.
Core courses (2)

Select 2 core courses from:

CourseSemester of offer
(Fraser Coast)
UnitsRequisites
COR109 Elements of Design
COR110 Introduction to Contemporary Global Media and Communication
COR111 Visual Storytelling
Introductory courses (6)
CourseSemester of offer
(Fraser Coast)
UnitsRequisites
BUS102 Editing for Professionals
BUS103 Fundamentals of Photography
BUS104 Visual Communication and Culture
BUS105 Art, Design and Digital Culture
BUS106 Design in Application
BUS108 Fundamentals of Photography
Year 2
  • One (1) required introductory (100 level) course.
  • Five (5) required advanced (200 / 300 level) courses.
  • Two (2) elective courses.
    • Of the 2 electives, 1 must be an advanced (200 / 300 level) course.
Required courses (6)
CourseSemester of offer
(Fraser Coast)
UnitsRequisites
BUS211 Art, Design and Digital Culture
MKG210 Design in Application
MKG211
BUS101
MKG220

PLUS select 1 required course from:

CourseSemester of offer
(Fraser Coast)
UnitsRequisites
IBS321
MKG221
MKG222
MKG322
Elective courses (2)

Select 2 elective courses, 1 must be an advanced (200 / 300 level) course.

Year 3
  • Three (3) required advanced (200 / 300 level) courses.
  • Five (5) elective courses.
    • All must be advanced (200 / 300 level) courses.
Required courses (3)
CourseSemester of offer
(Fraser Coast)
UnitsRequisites
BUS301
BUS320
MKG321
Elective courses (5)

Select 5 elective courses, all must be advanced (200 / 300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).