Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Programming Adventure and Game Creation 1
MKG210 Creative Writing for Interactive Narrative 1
MKG211 Games Management
MKG220 Professional Games Project
MKG222 Serious Games 2
MKG322 Game Art 2
MKG324 Programming Adventure & Game Creation 2

PLUS select 1 course from:

CourseSemester of offerUnitsRequisites
IBS310 Creative Writing for Interactive Narrative 2
MKG212 Serious Games 1
MKG221 Game Art 1

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Programming Adventure and Game Creation 1
MKG210 Creative Writing for Interactive Narrative 1
MKG211 Serious Games 2
MKG220 Game Art 2

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses:

CourseSemester of offer
(Sunshine Coast) 		UnitsRequisites
BUS710 Programming Adventure & Game Creation 2
MGT703 Creative Writing for Interactive Narrative 2
MKG701 Professional Internship
MKG721 Independent Study