Pathway 2 - Applied Marketing Major
Year 1
- Two (2) core courses:
- One core course should be studied in your first semester and one in your second semester
- Six (6) required introductory (100 level) courses.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 International Trade and Finance | |||
| COR110 Managing Across Global Cultures | |||
| COR111 Marketing in a Global Environment |
Introductory courses (6)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS102 Evidenced Based Decision Making | |||
| BUS103 Finance and Accounting for Managers | |||
| BUS104 Strategy, Governance and Ethics | |||
| BUS105 Marketing in a Global Environment | |||
| BUS106 Innovation Management and Professional Development | |||
| BUS108 Leading and Managing Organisations |
Year 2
- One (1) required introductory (100 level) course.
- Six (6) required advanced (200/300 level) courses.
- One (1) elective course.
Required courses (7)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS211 Cyber Laws and the Rules of Evidence | |||
| MKG210 Device Forensics* | |||
| MKG211 Network Forensics* | |||
| BUS101 Mobile Forensics* | |||
| MKG220 Accounting for Managers | |||
| MKG221 Economics for Managers | |||
| MKG222 Evidenced Based Decision Making |
Elective course (1)
Select 1 elective course. Course can be from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 3
- Three (3) required advanced (200/300 level) courses.
- Five (5) elective courses.
- All must be advanced (200/300 level) courses.
Required courses (3)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS320 Digital Branding | |||
| IBS310 Issues in Health Sector Management | |||
| MKG322 Understanding and Managing Organisational Behaviour |
Elective courses (5)
Select 5 elective courses, all must be advanced (200/300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).