Students discover how marketing connects an organisation to its customers.
The program develops competitive marketing strategies, based on analysing markets and understanding people, how and why they buy and consume goods and services. Specialised courses include consumer behaviour, integrated marketing communications, social marketing and brand management. Students undertake practical work-related projects in association with industry.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2024 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
- * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa or Gympie is not available to international students on a Student visa.
- * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa or Gympie is not available to international students on a Student visa.
The program develops competitive marketing strategies, based on analysing markets and understanding people, how and why they buy and consume goods and services. Specialised courses include consumer behaviour, integrated marketing communications, social marketing and brand management. Students undertake practical work-related projects in association with industry.
Career opportunities
Marketing management, brand management, product development, advertising and sales, public relations, marketing research, consultancy, sport and event management.
Program structure
Program requirements
In order to graduate you must:
- Complete 7 required introductory level (100 coded) courses.
- Complete 9 required advanced level (200/300 coded) courses.
- Complete 8 elective courses, 5 must be advanced level (200/300 coded) courses.
- (Optional) Use electives to complete a minor (4 courses) to supplement the required major.
- Complete no more than 10 introductory level (100 coded) courses, including the core course.
- Complete no more than 6 courses from the School of Communication, School of Social Sciences or Faculty of Science, Health, Education and Engineering.
- Register any selected Majors or Minors with your Faculty.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
Program Structure
Introductory courses (7)
COR109 Torts B
BUS101 Contracts B
BUS102 Property B
BUS104 Equity & Trusts
BUS105 Civil Procedure
BUS106 Introduction to Pharmacology
BUS108 Organic Chemistry
Advanced courses (9)
BUS203 Inorganic Chemistry
BUS320 Becoming a Teacher
MKG210 Integrating ICT into Learning
MKG211 Foundations of Literacy and Numeracy
MKG220 Documenting Children's Learning
MKG222 Language and Literacies in Education
MKG322 Individual Learner Needs
MKG324 Teaching Mathematics in the Early Years
Plus choose 1 course from:
IBS310 Teaching Reading and Writing
MKG221 Engineering Statics
MKG321 Introduction to Engineering Design
Elective courses (8)
Select 8 elective courses
Five electives must be advanced level (200/300 coded) courses. Two electives must be from the School of Business. Six electives may be from either faculty (Arts and Business or Science, Health, Education and Engineering).