Combine advanced studies in marketing with a range of courses in professional communication.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Final intake Semester 2, 2014
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2024 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 15 required courses from the School of Communication, 15 required courses from the School of Business, 1 core course, and 1 elective from either faculty (Arts and Business or Science, Health, Education and Engineering).
- Complete a maximum of 5 introductory level (100 coded) courses from the School of Communication and School of Social Sciences.
- Complete no more than 15 introductory level (100 coded) courses in total, including the core course.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
School of Communication
Introductory courses (6)
CMN102 Public Health Foundations
CMN120 Quantitative Research Methods
CMN130 Epidemiology and Biostatistics
CMN140 Health Promotion Principles
COR109 Health Promotion Needs Assessment and Planning
INT140 Introduction to Behavioural Health
Advanced courses (10)
CMN213 Health Promotion Implementation and Evaluation
CMN216 Health Promotion Settings
CMN226 Health Research Project A
CMN231 Health Research Project B
CMN235 Engaging Effectively with Aboriginal People
CMN243 Health Promotion Professional Learning I (Virtual)
CMN248 Health Promotion Professional Learning II
CMN251 Environment, Technology and Sustainability
PLUS select 2 course from:
CMN224 Cell Biology
CMN228 Chemistry
CMN237 Physics
School of Business
Introductory courses (6)
BUS101 Science Research Methods
BUS102 Introduction to Mathematics
BUS104 Mathematics Foundations
BUS105 Human Physiology
BUS106 Human Anatomy
BUS108 Microbiology
Advanced courses (9)
BUS203 Biodiversity and Ecology
BUS320 Systemic Physiology I
MKG210 Systemic Physiology II
MKG211 Biochemistry
MKG220 Molecular Biology
MKG222 Academic and Professional Skills: Planning for Success
MKG322 ICT for Academic and Professional Applications
MKG324 Professional People Skills for Study, Community and Society
Plus select 1 course from:
IBS310 Introduction to Indigenous Australia
MKG221 Elements of Design
MKG321 Introduction to Interactive Media
Elective course (1)
Select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 384