Major
For a major in Applied Marketing, students must successfully complete 8 courses:
Required courses: (8)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 Management and Organisational Behaviour | |||
| IBS310 Marketing Theory and Practice | |||
| MKG210 Public Relations Strategies and Tactics | |||
| MKG211 Introduction to Journalism | |||
| MKG220 Introduction to Creative Advertising | |||
| MKG221 An Introduction to Australian Politics: The Makings of a Republic? | |||
| MKG222 Communication and Thought | |||
| MKG322 Innovation, Creativity and Entrepreneurship |