Develop knowledge and practical skills to embark on a career in public relations and communication.
Courses offer a theoretical understanding of the relationship between public relations, media and society. Advanced courses cover event management, crisis and issues management, media and community relations, advertising, campaign planning, international communication, sports marketing and consumer behaviour. A range of elective courses are also available from either faculty. Industry engagement and internships provide practical experience.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2024 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Courses offer a theoretical understanding of the relationship between public relations, media and society. Advanced courses cover event management, crisis and issues management, media and community relations, advertising, campaign planning, international communication, sports marketing and consumer behaviour. A range of elective courses are also available from either faculty. Industry engagement and internships provide practical experience.
Majors
communication studies; creative advertising; public relations.
Career opportunities
Advertising, editing, corporate, marketing, government, policy communications, event management, media liaison, non-profit organisations, promotions, tourism.
Membership
Public Relations Institute of Australia.
Program structure
Program requirements
In order to graduate you must:
- Complete 2 core courses, 16 required courses and 6 electives.
- Complete no more than 10 introductory level courses, including core courses.
- Complete no more than 6 courses from the School of Business or the Faculty of Science, Health, Education and Engineering.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Program structure
Core courses
Select 2 core courses from:
COR109 Financial Planning Project
COR110 Futures 101: Futures Methods and Techniques
COR111 Strategic Foresight Leadership
Introductory courses
4 required courses
BUS105 Sustainable Futures
CMN102 Applied Futures Studies: Methods, Values and Strategy
CMN120 Applied Futures Studies: Methods, Values and Strategy
CMN140 Research Design: Method and Literature Review
Advanced courses
12 required courses
CMN213 Communication and Thought
CMN216 Innovation, Creativity and Entrepreneurship
CMN218 Environment, Technology and Sustainability
CMN224 Introduction to Marketing
CMN226 Communication Theory and Practice
CMN229 Public Relations: Contemporary Perspectives
CMN231 Introduction to Creative Advertising
CMN243 Editing for the Communications Professional
CMN251 Crisis and Issues Management
CMN273 Media and Community Relations
MKG210 Advertising Campaigns
MKG221 Advertising: Copy and Image
Elective courses
Select 6 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 288