Program summary
Program title: Bachelor of Arts/Bachelor of Business (Marketing Communication)
Award abbreviation: BA/BBus
QTAC code: 016401
OP/Rank for 2011 entry: OP-17 / Rank-65
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English; Maths A, B or C
Fee type 2011: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.
Highlights
- Combine business and marketing expertise with technical skills in communications and journalism
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.
This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Study Plan
This Study Plan is valid from Study Period 1, 2011.
For students who commenced study in this program prior to Study Period 1, 2011:
- Find the Student Handbook for the semester in which you commenced.
- Select the program in which you are enrolled.
- Either scroll down to the Program Structure, or select the Recommended Enrolment Pattern link.
Program requirements
In order to graduate you must:
- Complete 14 required courses from the Faculty of Arts and Social Sciences, 16 courses from the Faculty of Business, and 2 core courses.
- Complete a maximum of 5 introductory level courses from the Faculty of Arts and Social Sciences.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
Program structure
Year 1
Core courses: (1)
Select 1 x COR coded course from:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
COR109 Introduction to Informatics | |||
COR110 Introduction to Design | |||
COR111 Analysis and Project Management |
Required courses: (7)
Course | Semester of offer | Units | Requisites |
---|---|---|---|
BUS103 Database Design | |||
BUS104 Telecommunications and Networks | |||
BUS105 Object-Oriented Analysis and Design | |||
CMN120 Management and Organisational Behaviour | |||
CMN130 Managing Workplace Relations | |||
CMN140 Small Business and New Venture Management | |||
INT140 Sport and Event Marketing |
Year 2
Core courses: (1)
Select 1 x COR coded course from:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
COR109 Introduction to Journalism | |||
COR110 Editing for the Communications Professional | |||
COR111 Computer-Assisted Reporting |
Required courses: (7)
Course | Semester of offer | Units | Requisites |
---|---|---|---|
BUS101 News Rounds | |||
BUS108 The Writer and the Law | |||
CMN102 News Writing: Print and Broadcast | |||
CMN231 Online Journalism | |||
CMN248 Industry Research Project (Journalism) | |||
MKG210 Communication and Thought |
PLUS select 1 course from:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
CMN218 Innovation, Creativity and Entrepreneurship | |||
CMN229 Environment, Technology and Sustainability |
Year 3
Required courses: (8)
Course | Semester of offer | Units | Requisites |
---|---|---|---|
BUS102 Business Law and Ethics | |||
BUS106 Management and Organisational Behaviour | |||
BUS301 Marketing Theory and Practice | |||
CMN216 Public Relations Strategies and Tactics | |||
CMN213 Introduction to Journalism | |||
MKG211 Introduction to Creative Advertising | |||
MKG220 An Introduction to Australian Politics: The Makings of a Republic? | |||
MKG221 Communication and Thought |
Year 4
Required courses: (8)
Course | Semester of offer | Units | Requisites |
---|---|---|---|
BUS211 Innovation, Creativity and Entrepreneurship | |||
BUS320 Environment, Technology and Sustainability | |||
CMN235 Applied Research Methods | |||
CMN226 Introduction to Informatics | |||
CMN243 Communication Theory and Practice | |||
CMN251 Communication Campaign Planning | |||
MKG321 Creative Advertising |
PLUS select 1 course from:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
CMN218 Consumer Behaviour | |||
CMN224 Media and Community Relations | |||
CMN228 Media and Promotion: Tourism and Hospitality | |||
CMN229 Economics for Business | |||
CMN237 Accounting for Business |
TOTAL UNITS 384
Enquiries
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
Faculty of Business
Tel: +61 7 5430 1221
Email: businessinfo@usc.edu.au