Major
For a major in Marketing Research students must successfully complete 8 courses:
Required courses: (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Media and Promotion: Tourism and Hospitality | |||
| BUS105 Public Relations Events Project | |||
| MKG210 Creative Advertising | |||
| MKG211 International Communication | |||
| MKG220 Internship/Research Project (Professional Communication) | |||
| BUS301 Research Design: Methodology and Literature Review | |||
| MKG321 Accounting Principles |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| IBS310 Financial Accounting | |||
| IBS321 Business Finance | |||
| MKG221 Law of Business Associations | |||
| CMN120 Management Accounting |