Program summary

Program title: Bachelor of Arts/Bachelor of Business (Design and Marketing)
Award abbreviation: BA/BBus
QTAC code: 016101
OP/Rank for 2010 entry: OP-17 / Rank-66
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English; Maths A, B or C
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
USC program code: AB303
CRICOS code: 057532A. Only a full-time option is available to international students on a Student Visa.

Highlights

• Combine business and marketing skills with computer-based design expertise
• Earn two degrees in only four years
• Industry-based projects develop practical skills and build a portfolio

Learn how to develop marketing strategy and then execute the strategy using visual communication techniques.

In this program you combine a major in computer-based design with a major in marketing. In computer-based design, you choose from three streams of study: graphic design; e-media design; and 3D design. You gain creative, conceptual and technical skills for a well-rounded career base and are able to develop a professional quality portfolio. In the marketing component, you learn how to design, develop, implement, and manage effective marketing strategies, and analyse buying patterns and market potential.

Career opportunities

Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.

Professional recognition

Students and graduates may become members of the Australian Market and Social Research Society of Australia.

Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.

Program structure

Core courses

Select 2 courses from:
COR109 Advertising Campaigns
COR110 Advertising: Copy and Image
COR111 Media and Promotion: Tourism and Hospitality

Faculty of Arts and Social Sciences courses

Introductory courses
4 required courses:
DES101 Communication Campaign Planning
DES104 News Writing: Print and Broadcast
DES105 Creative Advertising
DES106 International Communication

Advanced courses
Select 6 advanced courses from one of the following streams for a major and 4 advanced courses from a second stream for a minor:

Graphic design:
DES211 Communication and Thought
DES212 Innovation, Creativity and Entrepreneurship
DES213 Environment, Technology and Sustainability
DES214 Visual Literacy: Design Principles and Practice
DES215 Visual Worlds: An Introduction to Art and Design History
DES216 Introduction to Design

e-Media:
DES221 Typography
DES222 Graphic Design A
DES223 Graphic Design B
DES224 Graphic Design C
DES225 Graphic Design D
DES226 Graphic Design E - Internship/Professional Project

3D design:
DES231 Graphic Design F - Professional Portfolio
DES232 e-Media A
DES233 e-Media B
DES234 e-Media C
DES235 e-Media D
DES236 e-media E - Internship/Professional Project

Faculty of Business courses

9 required courses:
BUS101 e-Media F - Professional Portfolio
BUS102 3D Design A
BUS103 3D Design B
BUS104 3D Design C
BUS105 3D Design D
BUS106 3D Design E - Internship/Professional Project
BUS108 3D Design F - Professional Portfolio
BUS211 Applied Research Methods
BUS320 Economics for Business

Advanced courses
7 required courses in Marketing:
BUS301 Business Law and Ethics
MKG210 Management and Organisational Behaviour
MKG211 Marketing Theory and Practice
MKG220 Accounting for Business
MKG221 Introduction to Informatics
MKG321 Strategic Management
CMN251 Corporate Governance and Social Responsibility(which will be recognised as a component of the Marketing major in lieu of IBS310 Advanced Research Methods)

Course substitution: the GO (Global Opportunities) Program

As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider.

Program requirements and notes

1. No course may be counted towards more than one major or minor.
2. A maximum of 5 introductory level courses can be included in the 15 Arts and Social Sciences courses in this program.
3. An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
4. Refer to related policies, rules, plans and procedures.
5. Refer to explanation of terms.
6. International students need to refer to the University's English language proficiency requirements.
7. Only a full-time study option is available to international students on a Student Visa.
8. Refer to the recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
9. Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests, and examinations.

Enquiries

How to apply

Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259

Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au

Program Leader - Faculty of Arts and Social Sciences
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au

* Subject to final approval

Back to top