Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 In-Country Japanese Studies A
MKG210 In-Country Japanese Studies B
MKG211 Communication and Thought
MKG220 Foundations of Australian Law A
MKG221 Criminal Law and Procedure A
MKG222 Chemistry
MKG322 Foundations of Australian Law B
MKG324 Criminal Law and Procedure B

*Available to be studied online

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Biodiversity and Ecology
MKG210 Science Research Methods
MKG211 Plant Diversity and Ecology
MKG220 Torts A

*Available to be studied online

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Cell Biology
MKG701 Environment, Technology and Sustainability

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Terrestrial Vertebrate Diversity and Ecology
BUS704 Torts B
BUS705 Human Physiology
MGT701 Contracts A
MGT703 Microbiology