Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Mathematics Foundations
IBS310 Introduction to Journalism
MKG210 Communication and Thought
MKG211 Environment and Health
MKG220 Public Health Foundations
MKG222 Public Relations: Contemporary Perspectives
MKG322 Think Health
MKG324 Health Research and Evidence

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Strategic Infrastructure Planning
MKG210 Introduction to Behavioural Health
MKG211 Introduction to Creative Advertising
MKG220 Concepts of Epidemiology

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Science Research Methods
MGT703 Visual Identity
MKG701 Health Promotion Assessment and Planning
MKG721 Health Promotion Principles
MGT737 Communication Campaign Planning
MGT704 News Writing and Reporting
MGT735 Health Promotion Implementation and Evaluation