Pathway 1 - Marketing Research Major
Year 1
- Two (2) core courses:
- One core course should be studied in your first semester and one in your second semester
- Six (6) required introductory (100 level) courses.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 Counselling Placement 1 | |||
| COR110 Crisis and Issues Management | |||
| COR111 Communication Campaign Planning |
Introductory courses (6)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS102 International Communication | |||
| BUS103 Public Relations Writing | |||
| BUS104 Communication and Thought | |||
| BUS105 Introduction to Indigenous Australia | |||
| BUS106 Social Work and Human Services Practice | |||
| BUS108 Introductory Counselling Skills and Theory |
Year 2
- One (1) required introductory (100 level) course.
- Five (5) required advanced (200 / 300 level) courses.
- Two (2) elective courses.
- Of the 2 electives, 1 must be an advanced (200 / 300 level) course.
Required courses (6)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS211 Introduction to Psychology A | |||
| MKG210 Introduction to Sociology: Society, Culture and Change | |||
| MKG211 Learning and Teaching in the Practice Environment | |||
| BUS101 Research in Health Care | |||
| MKG220 Special Project: Evaluating Practice Knowledge |
PLUS select 1 required course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| IBS321 Leadership in Clinical Practice | |||
| MKG221 Qualitative Research: Approaches and Practice | |||
| MKG222 Quantitative Research Methods | |||
| MKG322 Special Project: Translating Knowledge into Practice |
Elective courses (2)
Select 2 elective courses, 1 must be an advanced (200 / 300 level) course.
Year 3
- Three (3) required advanced (200 / 300 level) courses.
- Five (5) elective courses.
- All must be advanced (200 / 300 level) courses.
Required courses (3)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS301 Art, Design and Digital Culture | |||
| BUS320 Design Methods | |||
| MKG321 Introduction to Creative Entrepreneurship |
Elective courses (5)
Select 5 elective courses, all must be advanced (200 / 300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).