Combine advanced studies in marketing with a range of courses in professional communication.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2024 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 15 required courses from the School of Communication, 15 required courses from the School of Business, 1 core course, and 1 elective from either faculty (Arts and Business or Science, Health, Education and Engineering).
- Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including the core course.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Core courses
1 core course:
COR109 Introduction to International Business
School of Communication
Introductory courses
5 required courses
CMN102 Cross-Cultural Management
CMN120 Managing Global Logistics
CMN130 International Business Strategy
CMN140 International Business Law and Ethics
INT140 Managing Across Global Cultures
Advanced courses
8 required courses
CMN213 International Trade and Finance
CMN216 Marketing in an International Environment
CMN226 Global Business Management
CMN231 Mechanics of Materials
CMN235 Engineering Materials
CMN243 Construction Technology
CMN248 Engineering Sustainable Design
CMN251 Economics for Managers
PLUS select 2 course from:
CMN224 Innovation Management and Professional Development
CMN228 Managing Across Global Cultures
CMN237 International Trade and Finance
School of Business
Introductory courses
6 required courses
BUS101 Global Business Management
BUS102 Marketing in a Global Environment
BUS104 Marketing Essentials
BUS105 Public Relations: Contemporary Perspectives
BUS106 Social Media: Content Curation and Creation
BUS108 Social Media
Advanced courses
9 required courses
BUS203 Management and Organisational Behaviour
BUS320 Strategic Management
MKG210 Cross-Cultural Management
MKG211 Small Business and New Venture Management
MKG220 Advanced Strategic Management
MKG222 Quality Management
MKG322 ICT Project Management
MKG324
Plus select 1 course from:
IBS310
MKG221
MKG321
Elective course (1)
Select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 384