Bachelor of Corporate and Public Affairs | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Corporate and Public Affairs

Program summary

Program title: Bachelor of Corporate and Public Affairs
Award abbreviation: BCorp&PubAffairs
QTAC code: 011211
OP/Rank for 2011 entry: OP-17 / Rank-65
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English
Fee type 2011: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 288
USC program code: AR347
CRICOS code: 066297K. Only a full-time option is available to international students on a Student Visa.

Highlights
  • Work in an exciting and fast-paced environment
  • Understand the combination of business, communication and public policy
  • Refine your studies with a mentored industry internship

Professional communicators manage the flow of information between an organisation, company or individual and its consumers, investors, competitors and supporters.

This program equips you to be a professional communicator within, or to, government agencies or the corporate world. You gain a solid foundation in communication and public relations theory and practice, examine the political and legal structures that underpin business and public policy spheres, and become skilled in developing and delivering key messages. Industry engagement and internships in public affairs provide practical experience.

Career opportunities

Corporate communication, government/policy communication, non-profit organisations, marketing communications, issues and crisis management, media relations, lobbying.

Professional recognition

Graduates may become members of the Public Relations Institute of Australia.

Study Plan

This Study Plan is valid from Study Period 1, 2011.

For students who commenced study in this program prior to Study Period 1, 2011:

  • Find the Student Handbook for the semester in which you commenced.
  • Select the program in which you are enrolled.
  • Either scroll down to the Program Structure, or select the Recommended Enrolment Pattern link.
Program requirements

In order to graduate you must:

  • Complete 2 core courses, 16 required courses and 6 electives.
  • Complete no more than 10 introductory level courses, including core courses.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • Only a full-time study option is available to international students on a Student Visa.
Program structure
Year 1

Core courses: (2)
Complete 2 core courses—ONE in your first semester and ONE in your second semester.

Select 2 core courses from:

CourseSemester of offerUnitsRequisites
COR109 Business, Governance and Society
COR110 Tourism, Sport and Leisure Policy and Planning
COR111 The Innovation and Technology Effect in TLEM


Required courses: (6)

CourseSemester of offerUnitsRequisites
BUS105 The Meetings, Incentives, Conventions and Exhibitions (M.I.C.E) Industry
CMN102 Communication and Thought
CMN120 Innovation, Creativity and Entrepreneurship
INT140 Environment, Technology and Sustainability
JST101 Marketing Theory and Practice
JST102 Communication Theory and Practice

Year 2

Required courses: (5)

CourseSemester of offerUnitsRequisites
CMN213 Public Relations Strategies and Tactics
CMN218 An Introduction to Australian Politics: The Makings of a Republic?
CMN231 Justice and the Australian Legal System
INT270 Foundations of Criminology
MKG210 Editing for the Communications Professional


Elective courses: (3)
Select 3 elective courses from any faculty (Science, Health and Education, Arts and Social Sciences or Business).


Year 3

Required courses: (5)

CourseSemester of offerUnitsRequisites
CMN216 Media and Community Relations
CMN243 Communication Campaign Planning
CMN251 Politics and the Media
CMN273 Consumer Behaviour
INT230 Crisis and Issues Management

Please note: CMN273 should be studied in your final semester of study.


Elective courses: (3)

Select 3 elective courses from any faculty (Science, Health and Education, Arts and Social Sciences or Business).


TOTAL UNITS 288

The University attempts to ensure this information is accurate and up-to-date. However, the University reserves the right to discontinue or vary program/course information at any time without notice.

Enquiries 

Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259

Program Leader
Dr Amalia Matheson
Tel: +61 7 5456 5054
Email: amatheso@usc.edu.au

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