Major
For a major in Applied Marketing, students must successfully complete 8 courses:
Required courses: (4)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 Clinic 3 | |||
| MKG210 Communication and Thought | |||
| MKG211 Innovation, Creativity and Entrepreneurship | |||
| MKG220 Environment, Technology and Sustainability |
PLUS select 4 courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| IBS310 Communication Theory and Practice | |||
| IBS321 Introduction to Creative Writing | |||
| MKG221 Public Relations Strategies and Tactics | |||
| CMN120 Introduction to Journalism | |||
| CMN218 Introduction to Creative Advertising |