- Program summary
- Program overview
- Professional recognition
- Career opportunities
- Special features
- Credit transfer, recognition of prior learning and articulation
- Program structure
- Program requirements and notes
- Enquiries
Program summary
QTAC code: 012051
OP/Rank for 2009 entry: OP-18 / Rank-64
Award abbreviation: BBus(Mktg)
Duration: 3 years full-time or equivalent part-time
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 288
Recommended prior study: English and Maths
Commence: Semester 1 or Semester 2
USC program code: BU351
CRICOS code: 028846A
Program overview
The Bachelor of Business (Marketing) provides opportunities for graduates who are either seeking a career in marketing or an occupation requiring a range of business disciplines. Graduates will be familiar with relevant major academic disciplines and possess knowledge and skills in problem resolution and communication, as well as specific competencies enabling them to work effectively in their chosen areas or specialisations.
Achievement of the objectives of the student's areas of specialisation will result in a graduate of high academic standard who is capable of competing for employment in a chosen professional area, pursuing career development in that or other related areas and undertaking higher degree studies.
Professional recognition
The program is accredited by the Australian Market and Social Research Society (AMSRS), of which students are encouraged to become members. Graduates of the program are eligible to apply to receive the AMSRS Certificate in Market Research.
Career opportunities
Marketing plays a pivotal role in the success of any business. As such, there are employment opportunities across a range of sectors. Graduates may choose to specialise in:
- advertising
- product/sales management
- marketing research/teaching
- business management
- consultancy
Special features
- industry-related projects in marketing, including a research project, develop students’ practical skills
- graduates may apply to receive the Certificate in Market Research of the Australian Market and Social Research Society (AMSRS)
Program structure
Core courses
Select 2 courses from:
COR109 Mathematics Foundations
COR110 Visual Literacy: Design Principles and Practice
COR111 Introduction to Design
Business foundation courses
8 required courses:
BUS101 3D Design A
BUS102 3D Design B
BUS103 3D Design C
BUS104 3D Design D
BUS106 3D Design E - Internship/Professional Project
BUS108 3D Design F - Professional Portfolio
BUS211 3D Design A
BUS320 3D Design B
Marketing major courses
4 common required courses:
BUS105 3D Design C
MKG210 3D Design D
MKG211 Public Relations Strategies and Tactics
MKG220 Event Management
Students may select one of two specific alternative majors by selecting and completing four of the following required courses:
EITHER
Marketing Research Major Courses
2 required courses:
BUS301 Sport and Event Marketing
MKG321 Tourism, Leisure and Special Interests
plus select 2 courses from:
IBS310 Business Events
IBS321 Communication and Thought
MKG221 Innovation, Creativity and Entrepreneurship
CMN120 Environment, Technology and Sustainability
CMN218 Applied Research Methods
OR
Applied Marketing Major Courses
Select 4 courses from:
IBS310 Economics for Business
IBS321 Business Law and Ethics
MKG221 Management and Organisational Behaviour
CMN120 Accounting for Business
CMN218 Introduction to Informatics
Elective courses
Select 6 advanced courses, which may comprise a 4 course minor and 2 electives, or 6 electives (up to 6 electives may be chosen from the faculties of Business, Arts and Social Sciences or Science, Health and Education).
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider
Program requirements and notes
- All students must complete a minimum of 24 courses including core courses, in the Bachelor of Business.
- Refer to the Academic Rules.
- Refer to explanation of terms.
- Refer to recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
- Courses within this program are assessed using a variety of assessment methods including, for example, essays, seminar presentations, reports, in-class tests, and examinations.
- International students need to refer to the University's English language proficiency requirements.
- Only a full-time study option is available to international students.
Enquiries
Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au