Marketing is dynamic and continually evolving. As an emerging marketing professional, it is critical that you cultivate foresight and acumen to ensure that you are at the forefront of marketing practice in the 21st century. In this capstone course, you will harmonise contemporary marketing practices and theories as well as consolidate and expand your marketing knowledge and skills to be career-ready.
Course detail
- Prerequisite
- BUS105 and MKG210
- Semester of offer Subject to change
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- Sunshine Coast: Semester 2
- Moreton Bay: Semester 2
- South Bank: Semester 2
- Online: Semester 2
- Units
- 12.00
- EFTSL
- 0.125
- Student contribution band
- Band 4B
- Tuition fee
- 1.4B: Accounting, Business, Law, Economics, Management
- Census date
- Academic Calendar
- Class timetable
- View class timetables for this course
Course outline
MKG324 Course Outline Semester 2, 2021 (PDF 84KB)
Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.