Fashion Branding investigates consumer behaviour and brand development strategies with a focus on the luxury market. Marketing fashion to a unique and targeted customer requires a critical understanding of their buying habits, their lifestyle and a solid understanding of aspirational spending. Students are encouraged to become creative and critical thinkers as they identify niche opportunities and develop a marketing plan for a fashion item based on market research within an identified market sector. This course provides a solid understanding of marketing principles for fashion.
- Semester of offer Subject to change
- Sunshine Coast: Semester 2
- Student contribution band
- Band 1
- Tuition fee
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Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.