Digital Fashion Branding investigates consumer behaviour and brand development strategies with a focus on digital platforms used in contemporary fashion marketing. Students are encouraged to become creative and critical thinkers as they identify niche opportunities and develop a marketing plan for a fashion item based on market research within an identified market sector. This course provides a solid understanding of marketing principles for fashion. It provides students practical application of SDG's 4 & 12.
Course detail
- Semester of offer Subject to change
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- Sunshine Coast: Semester 2
- Online: Semester 2
- Units
- 12.00
- Tuition fee
- 2.2B:Visual & Performing Arts, Graphic & Design, Prof Pathway
- Census date
- Academic Calendar
- Class timetable
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Course outline
View the current course outline for this course
Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.