FSH200 Digital Fashion Branding - University of the Sunshine Coast, Queensland, Australia

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FSH200 Digital Fashion Branding

Digital Fashion Branding investigates consumer behaviour and brand development strategies with a focus on digital platforms used in contemporary fashion marketing. Students are encouraged to become creative and critical thinkers as they identify niche opportunities and develop a marketing plan for a fashion item based on market research within an identified market sector. This course provides a solid understanding of marketing principles for fashion. This course also looks at the important role of social media, and the emerging influences of co-design and industry collaborations.

Course detail

Semester of offer Subject to change
  • Sunshine Coast: Semester 1, Semester 2
  • Online: Semester 1, Semester 2
Units
12.00
EFTSL
0.125
Student contribution band
Band 2B
Tuition fee
2.2B: Visual & Performing Arts, Graphic & Design, Prof Pathway
Census date
Academic Calendar
Class timetable
View class timetables for this course

Course outline

FSH200 Course Outline Semester 1, 2021 (PDF 83KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.