The aim of this course is to understand the role of creativity in strategic marketing and explore the concepts of collaboration with both consumers and partners in the value and supply chains. The emphasis here will be on competitive advantage through unique value propositions and positive sum competition.

Course detail

Prerequisite

EMB752 and enrolled in Program BU791

Antirequisite

MBA726 or MKG701

Semester of offer Subject to change

• Sunshine Coast: Not Currently Offered

Units

6.00

Tuition fee

1A:Executive Master of Business Administration (EMBA)

Census date

Academic Calendar

Class timetable

View class timetables for this course

Course outline

View the current course outline for this course

Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.