In today's uncertain and rapidly changing environment, organisation leaders face the challenge of making difficult decisions on a wide range of issues vital to achieving their organisations’ goals and objectives: Who should be targeted as customers? What products or services should be offered to the chosen customers? What activities are necessary to achieve desired goals? Without clear decisions on these parameters, the organisation will drift like a rudderless ship in the high seas (Markides, C. (2004), What is the strategy and how do you know if you have one? Business Strategy Review, Vol. 15, Issue 2, pp.5-12.) In reaching these decisions, business leaders are involved in strategic thinking, strategic planning, and strategic management. This course provides organisation leaders with the basic tools of strategic planning and management.
- Enrolled in Program BU791
- Semester of offer Subject to change
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