This course introduces various empirical methods and tools to investigate emerging forms of media and audience practices. It offers a detailed understanding of different ways in which questions of media impact and audience power have been theorised in communication studies. You will engage with contemporary digital media and audience research methodologies, write an innovative research proposal and develop ethical skills in relation to these. Approaches examined include quantitative and qualitative with emphasis on surveys, case studies, focus groups, ethnography, textual and virtual analysis.
- Semester of offer Subject to change
- Sunshine Coast: Not Currently Offered
- Online: Not Currently Offered
- Student contribution band
- Band 4B
- Tuition fee
- 1.4B: Accounting, Business, Law, Economics, Management
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Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.