Unlock the full potential of your professional journey in this transformative four-hour workshop. This immersive experience is designed for ambitious professionals and aspiring leaders ready to take control of their career paths and elevate their influence.
Mastering the art of personal branding and strategic networking is essential. This workshop combines three powerful sessions to give you the skills and strategies you need to stand out and succeed. Take advantage of this opportunity to invest in your future and transform your professional path. Space is limited, so secure your spot today.
Benefits of attending
- Develop a strong personal brand that sets you apart in your industry,
- Build and maintain a strategic network that supports your career goals, and
- Gain actionable insights and practical tools to advance your professional success.
Workshop overview
Welcome and Introduction
- Overview of workshop objectives
- Participant introductions and networking icebreaker
Session 1: Be Your Own CEO
- Understanding Personal Branding
- Importance of being the CEO of your own brand
- Defining your Unique Value Proposition (UVP)
- Developing Your Brand
- Crafting and communicating your brand statement
- The role of social intelligence in leadership
- Interactive Activity: Elevator Pitch Development
- Writing and practising your CEO introduction
Break
Session 2: Network Like a CEO
- The Importance of Strategic Networking
- Shifting your mindset about networking
- The benefits of a robust professional network
- Building and Nurturing Your Network
- The BCD framework: Breadth, Connectivity, Dynamic
- Practical techniques for meaningful engagement
- Interactive Exercise: Network Mapping
- Identifying and categorising key stakeholders
- Developing a plan for regular engagement
Session 3: Integrating Your CEO Mindset and Network Strategy
- Combining Personal Brand and Network Strategy
- Creating a cohesive action plan
- Case studies and success stories
- Interactive Activity
- Practicing networking conversations
- Providing and receiving feedback
Q&A and Open Discussion
- Closing remarks and next steps
About the speaker
Michelle Redfern is an inspirational, energetic speaker and facilitator who inspires people to take action to create workplaces that work for every human. She is a great storyteller and can relate to people from all walks and stages of life. She is humorous, well-informed, and an expert in her field, having had executive leadership and board experience for significant enterprises throughout her successful career. Michelle speaks to organisations in the business and sporting sectors about the importance of DEI strategy development and implementation. She also speaks directly to leaders about how to advance their careers.