MKG211 Services Marketing

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MKG211 Services Marketing


Service industries dominate the economy of most nations. Indeed, more than three-quarters of all new employment around the world is in the service sector in areas such as tourism, sport, telecommunication, finance, social networking and charities. This course examines key concepts, tools and models that underpin service success. The topics covered in the course include the distinctive nature of services, the importance of building relationships with consumers, designing successful services, and managing services for sustainability.

Other information

MKG101 or BUS105
Semester of offer*:
  • Sunshine Coast: Semester 1
  • South Bank: Semester 1
  • Caboolture: Semester 1
Student contribution band:
Band 3
Census date:
Academic Calendar

* Semester of offer is subject to change.

Course outline

MKG211 Course Outline Semester 1, 2020 (PDF 249KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

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