School of Business and Creative Industries | UniSC | University of the Sunshine Coast, Queensland, Australia

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School of Business and Creative Industries

Educating to make a difference

Our mission is ‘educating to make a difference’ in a dynamic and rapidly changing world. Our graduates apply innovative, creative, and sustainable industry practices to current and emerging issues of local and global significance.

Strong industry partnerships ensure students develop practical experience to prepare them for exciting career opportunities. Our inspiring scholars are enthusiastic about developing and sharing their knowledge and expertise with the future generation of leaders and practitioners.


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We contribute knowledge that can make a difference in our world. Our research is interdisciplinary, and draws on the combined knowledge of more than 70 expert disciplinary researchers.

Research students

Progress knowledge and pursue your research passion under the supervision of our school's skilled researchers and industry experts.

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Short courses

Business short courses and microcredentials

We are committed to empowering the community by making current industry knowledge, skills and insight available to everyone.

Our leading academics have developed a variety of short courses and resources to help you up-skill or update your knowledge, ensuring you’re always across latest industry trends and best practice.

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What’s my team? What brands need to know before sponsoring a sports team
26 Jul

New research from the University of the Sunshine Coast has found brands should stop focusing on eyeballs and exposure and start adopting a “fit comes first” approach to sponsorship.