Dr Aaron Tham - University of the Sunshine Coast, Queensland, Australia

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Staff profile

Dr Aaron Tham

PhD (Mgt) Monash, MIntTourHospMgt Griff., BBusSt Nan.Tech.

  • Lecturer, Tourism, Leisure and Event Management (South Bank)
+61 7 5456 5071
Office location
Sunshine Coast
Dr Aaron Tham

Dr Aaron Tham is a lecturer and researcher in the USC Business School, with a focus in tourism and hospitality. Aaron has published in top tourism and hospitality journals and also serves on the editorial board of 'eReview of Tourism Research'. He is also a reviewer across several journals.

Aaron's doctorate examined the influence of social media in tourism decision-making. He obtained a Bachelor of Business Studies (Marketing) in Singapore and also a Master of International Tourism & Hospitality Management from Griffith University.

Aaron's work experience includes working with a Japanese tourism agency for inbound and outbound markets, including corporate clients. He has taught into the tertiary education sector for the past eight years.

You can also visit Aaron at:


Professional memberships

  • Asia Pacific Council on Hotel, Restaurant and International Education (APac CHRIE)
  • Asia Pacific Tourism Association (APTA)
  • Asia Pacific Travel and Tourism Research Association (APac TTRA)
  • Association of Critical Heritage Studies (ACHS)
  • Council of Australian Universities Tourism and Hospitality Education (CAUTHE)
  • International Federation for Information Technology in Travel & Tourism (IFITT)


  • Monash Graduate Scholarships, Monash University, 2010
  • Monash Faculty Postgraduate Research Scholarship, Monash University, 2010
  • Griffith Award for Academic Excellence, Griffith University, 2003

Professional Social Media

Research areas

  • social media in tourism
  • destination branding and marketing
  • disruptive innovation
  • medical tourism
  • culture and heritage

Teaching areas

  • Tourism and Leisure Policy and Planning
  • Sustainable Tourism, Leisure and Event Management
  • Event Management

Program coordinator

Dr Aaron Tham's specialist areas of knowledge include social media, tourism marketing and branding, and culture and heritage in Asia

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