TSM315 The Meetings, Incentives, Conventions and Exhibitions (M.I.C.E) Industry - University of the Sunshine Coast, Queensland, Australia

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TSM315 The Meetings, Incentives, Conventions and Exhibitions (M.I.C.E) Industry

The MICE (Meetings, Incentives, Conventions and Exhibitions) industry continues to enjoy unprecedented growth as a global phenomenon, with significant contributions in economic and non-economic terms. The course takes a global perspective of case studies and guest speakers from various sectors (PCO’s, trade exhibition promoters, venues and resort/convention facility providers etc.) to provide a contemporary context for examining best practices in the MICE industry. In doing so, the course provides a succinct overview of the major stakeholders in the MICE industry and what fuels their interest and efforts, particularly in terms of realising ROI (return on investment) and giving back to communities.

Course detail

Semester of offer Subject to change
  • Sunshine Coast: Semester 1
  • Moreton Bay: Semester 1
  • Fraser Coast: Semester 1
  • South Bank: Semester 1
  • Online: Semester 1
Student contribution band
Band 4B
Tuition fee
1.4B: Accounting, Business, Law, Economics, Management
Census date
Academic Calendar
Class timetable
View class timetables for this course

Course outline

TSM315 Course Outline Semester 1, 2021 (PDF 84KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.