MKG222 Marketing of Social Causes - University of the Sunshine Coast, Queensland, Australia

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MKG222 Marketing of Social Causes

Marketing can be applied to social causes to improve the quality of life of individuals and society as a whole. In this course we explore a range of current social causes, such as binge drinking, smoking, gambling, recycling, bullying and blood donation, and consider marketing strategies and tactics that may bring about changes in peoples behaviours. This course provides you with the opportunity to apply traditional marketing tools to non-traditional contexts, with a focus on issues associated with global well-being and the endeavours of not-for-profit organisations.

Course detail

Prerequisite
BUS105
Semester of offer Subject to change
  • Sunshine Coast: Semester 2
  • Caboolture: Semester 2
  • South Bank: Semester 2
Units
12.00
EFTSL
0.125
Student contribution band
Band 3
Tuition fee
Law, Accounting, Administration, Economics, Commerce:
Census date
Academic Calendar
Class timetable
View class timetables for this course

Course outline

MKG222 Course Outline Semester 2, 2020 (PDF 213KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.