CMN226 Advertising: Copy and Image - University of the Sunshine Coast, Queensland, Australia

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CMN226 Advertising: Copy and Image

This course examines the structure of the advertising industry in Australia and its relationship with other media and information industries. The emphasis is on creative production processes for advertising across different media and the evaluation of the persuasive strategies. You will be encouraged to approach advertising from the perspective of ‘creative solutions to client problems’ (Hugh Edwards).

Course detail

Semester of offer Subject to change
  • Sunshine Coast: Semester 1
  • Online: Semester 1
Units
12.00
EFTSL
0.125
Student contribution band
Band 4E
Tuition fee
1.4E: AV Studies, Journalism, Written Comm, Comm and Media nec
Census date
Academic Calendar
Class timetable
View class timetables for this course

Course outline

CMN226 Course Outline Semester 1, 2021 (PDF 78KB)

Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.