This course introduces you to the rise of public relations across a range of sectors in a global media environment. You will question notions such as propaganda, rhetoric and public opinion and examine tactics and strategies deployed by practitioners to influence the public sphere. Via case studies you will develop a critical understanding of the practice, gaining insights into how the ethical practice of public relations contributes to the sustainability of organisations and communities, and addresses the needs of stakeholders and builds corporate citizenship and reputation.
- Semester of offer Subject to change
- Sunshine Coast: Semester 1
- Moreton Bay: Semester 1
- Student contribution band
- Band 1
- Tuition fee
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Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.